Social Media Analytics

Having a successful online presence is becoming more and more important for media outlets all around the world. In 2018, 435 million people in Africa had access to the Internet and 191 million of them were using social media. Today, Africa is one of the fastest growing regions for Internet access and social media use. For journalists, this means new and exciting opportunities to connect with their › audiences. Passive readers, viewers and listeners are increasingly becoming active participants in a dialogue that includes journalists and other community members. At the same time, social media is consuming people’s attention: Time that used to be spent listening to the radio is now spent scrolling through Facebook, Twitter, Instagram, YouTube and WhatsApp. Download Full Report